Actividades + Map pin print and website with secret locations
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Pepper Roulette - OOH + POS + Bar game - Bar kits were created for roulette events at local bars
The introduction of Pacifico on tap for the first time in the US. These where the 5 inaugural kegs. Each keg created by a local city artist, and the adventure documented on social all along the way.
San Diego Bus Route - Jump on a route with stops at bars, surf shops and record stores
The original Pacifico smuggling vehicle of 70's California surfers. Twenty hand painted vintage VW vans, one for each Pacifico market. Great for in-store displays and local events
Wall projections, murals and never before done ice box media
TV and web videos - Over 20 films, shot entirely with Super 8 cameras
The first destination website
