LOGE Camps (pronounced “Lodge”) is the hotel that gets you outdoors. They seek out forgotten motels near scenic towns and trails and modernize them for those who want to get after adventure with a community feel. Inspired by the surf, climbing and camping culture of the 70’s, and the relaxed energy of a road trip with friends, LOGE is a fast-growing collection of base camps that provide a wide range of ways to stay along with gear and adventure services.
Property Badges — a suite of illustrated logos designed to communicate the unique characteristics of each property, while also appearing as a cohesive whole through consistent use of brand colors and the iconic motel key tag shape.
After proving ourselves through an initial campaign project to promote off-season bookings (see: The Oddseason), we were welcomed into the tent to help guide the brands foundational elements. We began by picking up brand artifacts and pieces from the fledging days, and formed a draft of the new LOGE Brand Guidelines. It would be our creative stake in the ground, setting the table for all work to come. How would we speak? What would we look like? Who is the LOGEr? Brand guidelines should be a living, breathing document. We have continued to update to accommodate for scaling property and asset needs.
Social is the constant heartbeat for LOGE. There’s always something going on, and ‘dispatches’ from our social channels are where we want to inspire people, and stoke the FOMO. My creative team and our media PMs handle all of the monthly post cadence, including infeed, stories and reels, as well as community interaction and UGC reposting.
Campaign: Getafterit
It’s more than a getaway, it’s a Getafterit. Digital and Print Campaign refreshed for each season
Campaign: The Oddseason
There’s a season between all the other seasons. It’s not the off-season, it’s the Oddseason. This campaign turned the slower times into the time to experiment, try a new sport and just goof around. Every year since 2018 we’ve run Oddseason promotions.
We teamed up with outdoor filmmakers to create their own interpretation of what the Oddseason meant to them,
providing the branded graphic elements to tie it together.
