Brand Book - old style seed booklet reminded stakeholders and sales teams the Dickies was, is and always will be committed to the work. The book profiles real craftsmen while reflecting history.
Print
Dickies
Iconic, no-nonsense brand Dickies wanted to remind people why they exist – to work. To work for the everyday working man, not just the occasional cool motorcycle mechanic and skaters. Get the real guys reinvested, and the rest would follow.