Seattle's Best Coffee
Starbucks was feeling the pressure from the likes of McDonald's and Dunkin. They needed a second tier value brand to do battle out there, thus protecting Starbucks brand prestige. Howard Shultz tapped us to re-invent on old Seattle brand they had acquired, and turn it into a billion dollar brand. If Starbucks is a place you go to, then SBC would go to you. A coffee bright spot spot wherever you are.