Amazon Teen

Product launch + Brand platform + Social campaign

Amazon knows a lot about a lot. But teens?...not so much. Who does? So we dug in, formed a teen advisory panel, and started to create a sub-brand for Amazon's latest offering – A unique log in for teenagers, with access to your parents Prime benefits. Parents approve your purchase requests with a simple text. No more sharing carts! The social heavy campaign is changing nearly every day, and sign-ups are strong to date.

Tagline + Mantra + Graphics